First lecture will be held in English.
Design with Emotions / Emotional Product Design
Yatir Kaaren / Head of Product Design Guild at Wix
Yatir is a seasoned designer whose career has led him from building teams in small edgy startups and heading design at a Eurotech unicorn, to building the Product Design Guild at Wix. The guild, made up of 30+ versatile designers, are in charge of the Wix user of user experience. Yatir believes that a team can always be developed through training, tools and work frames.
– Why is emotional design the secret sauce of a successful product? Because it stirs our inner needs and desires and that’s one of the strongest powers in product creation.