Ruthy Ginzburg / UX Designer at DeviantArt
Ruthy is one of the lead UX designers in DeviantArt, the largest artist platform in the world.
As part of her work on the platform, she specializes in the field of content, integrating machine learning based personalisation for users.
Three years ago, Wix acquired DeviantArt, a huge community for artists and art lovers. With million art works, this site is currently rated 170 in traffic out of all the websites in the world. The Platform was founded in 2000 and didn't change much from then on. So how do you take such a dinosaur product, 20 years old with an entire user community and get them onboard with changes? How do you bring the product to the year 2020? How to reveal the product's treasures, it's wonderful content that gets lost in a huge amount of information and makes it profitable?