First lecture will be held in English.

Design with Emotions / Emotional Product Design

Yatir Kaaren / Head of Product Design Guild at Wix
Yatir is a seasoned designer whose career has led him from building teams in small edgy startups and  heading design at a Eurotech unicorn, to building the Product Design Guild at Wix. The guild, made up of 30+ versatile designers, are in charge of the Wix user of user experience. Yatir believes that a team can always be developed through training, tools and work frames.

– Why is emotional design the secret sauce of a successful product? 
Because it stirs our inner needs and desires and that’s one of the strongest powers in product creation.

Usability Testing

Paul Bilashchuk, Senior HCI Designer, EPAM & UX Basic Course Curator, Projector.
Paul will talk about how to accurately test your design with small (but still statistically significant) samples and gather key UX metrics. He’ll also discuss why it’s useful to conduct a test session for both qualitative and quantitative research, including which vital metrics to gather and how to do it. It is going to be interesting for those who are in love with numbers.
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